How to Fix “Too Many Redirects” (ERR_TOO_MANY_REDIRECTS)

Step 1: Rule out your browser

Open the site in a private/incognito window or another browser. Still looping? The problem is on the site. Fixed? Clear cookies for the domain in your normal browser (padlock icon → Cookies and site data → Manage → delete).

Step 2: See the chain (optional but quick)

Paste your URL into httpstatus.io or redirect-checker.org. You will see each hop. For example http → https → http → https… points to an HTTPS conflict; www → non-www → www… points to a www conflict.

Step 3: Cloudflare users — check SSL mode first

If your domain uses Cloudflare, this is the #1 cause.

1. Cloudflare dashboard → your domain → SSL/TLS → Overview.
2. Change Flexible to Full (strict).
3. Wait a minute and reload.

Flexible makes Cloudflare talk to our server over HTTP while our server forces HTTPS — an instant loop.

Step 4: Use only one HTTPS redirect

HTTPS can be forced in three places. Keep one:

Place	Where to check
cPanel Force HTTPS Redirect	Domains → Domains → toggle column
.htaccess rules	File Manager → public_html/.htaccess → look for RewriteCond %{HTTPS}
WordPress plugin	Really Simple SSL, SSL Insecure Content Fixer, security plugins

Recommended: keep cPanel’s Force HTTPS Redirect on, remove HTTPS lines from .htaccess, and turn off the plugin’s redirect option.

Step 5: WordPress — check the two site addresses

1. Settings → General: WordPress Address and Site Address must both be exactly the same and start with https:// — and use the same www/non-www choice (https://yourbusiness.co.ke or https://www.yourbusiness.co.ke, not one of each).
2. If you cannot log in because of the loop, set them in wp-config.php (above That’s all, stop editing!):

define( 'WP_HOME', 'https://yourbusiness.co.ke' );
define( 'WP_SITEURL', 'https://yourbusiness.co.ke' );

3. Or fix them in phpMyAdmin → your database → wp_options table → edit siteurl and home.

Step 6: Check www vs non-www rules

A loop also happens when one rule sends www → non-www and another (WordPress setting, cPanel redirect or plugin) sends non-www → www. Pick one version of your address and make every setting agree. Check Domains → Redirects for old redirects too.

Step 7: Clear caches

Purge your caching plugin (LiteSpeed Cache → Purge All), Cloudflare (Caching → Purge Everything) and then test in a private window.

Troubleshooting summary

Chain looks like	Cause	Fix
http ↔ https	Cloudflare Flexible, or duplicate HTTPS rules	Full (strict); keep one HTTPS method
www ↔ non-www	Conflicting www preferences	Make WordPress, redirects and .htaccess agree
/wp-admin ↔ /wp-login.php	Plugin conflict or wrong cookie domain	Disable security/SSL plugins by renaming their folders
Loop only when logged in	Caching plugin serving cached redirect	Purge cache; exclude logged-in users from cache

Still looping? WhatsApp +254 104 666 000 with your domain — we will trace the redirect chain for you.